Trendy Beauty Term: Skinimalism (What It Is + How to Achieve It)

Trendy Beauty Term: Skinimalism (What It Is + How to Achieve It)

In the ever-evolving landscape of beauty trends, a term that has been gaining momentum is "Skinimalism." Skinimalism is a minimalist approach to skincare and makeup that has captured the attention of beauty enthusiasts and experts alike. So today, I'm delving into the essence of skinimalism, understand what it truly entails, and explore practical steps to achieve this effortlessly radiant look. I'm also throwing in an at-home routine that embraces the simplicity approach.

What is Skinimalism?

What initiated as a philosophy that encourages individuals to celebrate their natural beauty while adopting a simplified skincare and makeup routine, the momentum of skinimalism grew into a trendy movement.  But, at its core, skinimalism is about embracing imperfections, promoting skin health, and reducing reliance on an extensive array of products.

The driving force behind skinimalism is the desire for a fresh-faced, dewy complexion that radiates confidence. This approach contrasts sharply with the heavy makeup looks of the past, emphasizing the use of fewer products to achieve a more authentic and effortless appearance.

I'm a huge fan of a minimalist routine, this coming from a lover of skincare and an esthetician.  What I've found is that people are more likely to incorporate a 3 step routine than they would a 5-7 step.  Additionally, results tend to just as good if not better with a simple routine.

The Key Principles of Skinimalism

Before I jump into some ways you can incorporate skinimalism into your life, I wanted to share some key principles behind this practice.

Less is More: The cornerstone of skinimalism is the idea that using fewer products can often yield better results. Streamlining your beauty routine allows your skin to breathe and shine in its natural glory.

Embrace Imperfections: Skinimalism encourages individuals to accept and celebrate their natural features, imperfections and all. The goal is not to hide flaws but to let your skin's unique character shine through.

Focus on Skincare: A major component of skinimalism is prioritizing skincare over makeup. Investing time and effort into a solid skincare routine ensures a healthy canvas, reducing the need for heavy makeup.  This practice of "covering up" is quite common with those suffering with acne and/or dark spots and does more harm than good.

Mindful Product Choices: When choosing products, opt for those with minimal ingredients and a focus on nourishing the skin. Look for multipurpose items that serve multiple functions, further simplifying your routine.

Okay, let's dive into ways you can adapt skinimalism.


Achieving Skinimalism: A Step-by-Step Guide

Step 1: Purge Your Beauty Collection
Begin your skinimalism journey by decluttering your beauty stash. Discard expired products and items you rarely use. Keep only the essentials, focusing on versatile products that serve multiple purposes.

Step 2: Simplify Your Skincare Routine
Build a minimalist skincare routine that addresses your specific skin concerns. A basic routine typically includes cleansing, moisturizing, and sun protection. Consider adding targeted treatments such as serums or oils based on your skin's needs.

Step 3: Embrace the "No-Makeup" Makeup Look
Swap heavy foundations for lightweight tinted moisturizers or BB creams. Embrace the "no-makeup" makeup look by focusing on enhancing your natural features rather than masking them. Use concealer only where needed and opt for neutral tones for eyes and lips.

Step 4: Master the Art of Multi-Use Products
Choose makeup products that serve multiple purposes. A lip and cheek tint, for example, can add a hint of color while minimizing the number of items in your makeup bag. Versatility is key in achieving a Skinimalism-inspired routine.

Step 5: Prioritize Skin Health
Invest time in understanding your skin's needs and tailor your routine accordingly. Regular exfoliation and hydration are fundamental to achieving a healthy, radiant complexion. Consider incorporating weekly masks or treatments for an extra boost.

Let's take a look at what a sample at-home skinimalism routine looks like:

Morning Routine:
Cleanser: Start with a gentle cleanser to refresh your skin.
Toner: Use a hydrating toner to balance your skin's pH. (Full disclaimer: this step is completely optional and can be skipped altogether).
Moisturizer: Apply a lightweight, nourishing moisturizer.
Sunscreen: Finish with a broad-spectrum sunscreen to protect your skin.

Evening Routine:
Cleanser: Cleanse away the day's impurities.
Serum: Use if you a targeting specific skin concerns.
Moisturizer: Seal in the goodness with a night cream.

Weekly Treatments:
Exfoliation: Incorporate a gentle exfoliant 1-2 times a week.
Mask: Treat your skin to a hydrating or detoxifying mask.

Monthly Routine:
Visiting your esthetician for monthly maintenance and/or reparative treatments.


Skinimalism is a refreshing departure from the elaborate beauty routines of the past. By embracing simplicity and prioritizing skin health, individuals can achieve a radiant and authentic look that stands the test of time. Follow the principles outlined, customize your routine to fit your unique needs, and revel in the beauty of a minimalist approach. After all, sometimes less truly is more when it comes to showcasing your natural glow.

xo, Frankie

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